5 Ways Pinterest Can Supercharge Your Cannabis Blog and SEO Strategy
While many cannabis companies focus on, and struggle with, gaining traction on traditional social media platforms like X and Meta, there is another option, one often overlooked: Pinterest. Pinterest offers a unique opportunity for cannabis companies to increase reach of blog content and support an overall SEO strategy. How? Pinterest is a visual discovery platform where a majority of users are actively seeking new information and new brands.
While cannabis companies cannot advertise on Pinterest, the platform can be a powerful ally in your cannabis marketing strategy.
5 Ways Pinterest Supports Cannabis Blog Content
Here are five strategic ways cannabis companies can leverage Pinterest to amplify their blog content and boost their SEO efforts:
1. Drive High-Quality Traffic to Educational Content
As I mentioned above, Pinterest users are actively seeking information, making them ideal visitors for educational cannabis content. Unlike other social platforms where content is consumed quickly, Pinterest users are in a discovery mindset—they're looking to learn, plan, and explore.
Cannabis and hemp companies can capitalize on this by creating pins that link to comprehensive blog posts about topics like:
Cannabis consumption methods and dosage guides
Strain comparisons and effects explanations
Wellness applications and lifestyle integration
Legal updates and compliance information
The key here is creating visually appealing pins that accurately represent your educational content. To be frank, if it’s not cute, it’s ignored.
When users click through from Pinterest, they're already primed to engage with longer-form educational material, leading to better engagement metrics that signal quality to search engines. And unlike other social media platforms, Pinterest knows its users often leave the app to click through pins – and they encourage it.
SEO Benefit: Pinterest referral traffic often has lower bounce rates and higher time-on-page metrics, which are positive ranking signals for search engines.
2. Expand Long-Tail Keyword Opportunities
Pinterest is both a social media platform and a visual search engine. As such, users frequently search using detailed, conversational queries that mirror long-tail keywords. This creates opportunities to target specific phrases that might be difficult to rank for in traditional search results.
For cannabis companies, this means optimizing pins for searches like:
"Easy cannabis edibles recipes for beginners"
"How to choose CBD oil for anxiety"
"Natural sleep aids with hemp"
"Cannabis skincare routine ideas"
“How to use cannabis in a morning routine”
By creating pins optimized for these specific searches and linking them to comprehensive blog posts, you can capture traffic for valuable long-tail keywords while also gathering data about what topics resonate with your audience. You also begin to create consumer touchpoints for people who are still in the research phase of their buyer’s journey.
SEO Benefit: Pinterest can help identify high-performing long-tail keywords that you can then target in your main SEO strategy, providing valuable keyword research insights.
3. Build Topical Authority Through Organized Content
Pinterest pins are organized into boards, and boards allow cannabis companies to organize content by specific topics, creating thematic content clusters that demonstrate expertise and authority. This organization mirrors the content clustering strategies that perform well in traditional SEO.
Effective cannabis Pinterest board strategies include:
Creating boards for different cannabis topics (CBD education, recreational guides, wellness applications)
Organizing content by user intent (beginner guides, advanced techniques, product reviews)
Developing seasonal boards (harvest season, holiday recipes, summer wellness)
Building lifestyle-focused boards that incorporate cannabis naturally
Each board becomes a curated collection of your best content on specific topics, making it easier for users to find relevant information while demonstrating your expertise across various cannabis-related subjects.
SEO Benefit: Well-organized Pinterest profiles create additional pathways for users to discover your content, increasing overall brand visibility and potential backlink opportunities.
4. Generate Backlinks and Social Signals
Pinterest pins can become a source of natural backlinks as other users and websites discover and share your content. When your pins gain traction and are shared across the platform or referenced on other websites, they create valuable social signals and potential backlinks.
Cannabis companies can encourage this sharing by:
Creating shareable infographics about cannabis topics
Developing visually appealing guides and tutorials (it must be pretty to do well on Pinterest!)
Producing seasonal and niche content that users want to save and share
Always include a link to your website in the pin
Additionally, Pinterest itself is a high-authority domain, so having your content hosted and linked from Pinterest can provide SEO value, even if the links are nofollow.
SEO Benefit: Increased social sharing and potential backlink opportunities, plus the authority boost from being featured on a high-domain authority platform.
5. Improve Content Distribution and Discoverability
Pinterest extends the lifespan of your blog content significantly. While social media posts typically have short lifespans, Pinterest pins can continue driving traffic months or even years after publication. This sustained visibility helps your content reach audiences over time.
The platform's algorithm favors fresh pins of existing content, meaning you can create multiple pins for the same blog post, extending its reach and maximizing your content investment. Given that posting more often is beneficial for a Pinterest strategy, it’s actually in your best interest to create multiple pins for the same blog post.
Cannabis companies should:
Create multiple pin designs for popular blog posts
Repurpose blog content into pin-friendly formats (quote cards, tip lists, step-by-step guides)
Develop seasonal pins for evergreen cannabis content
Test different visual approaches to see what resonates with your audience
This extended content lifespan means your SEO-optimized blog posts continue attracting visitors long after their initial publication, providing ongoing value for your SEO efforts.
SEO Benefit: Sustained traffic over time helps maintain and improve search rankings, while increased content visibility can lead to more mentions and backlinks.
Best Practices for Cannabis Companies on Pinterest
To maximize these benefits while staying compliant:
Focus on educational and lifestyle content rather than promotional material. Sales and advertising of cannabis is not allowed – walk the line carefully.
Use clear, informative descriptions that include relevant keywords
Ensure all pins link to valuable, comprehensive blog content. Don’t put out pins that don’t contain links to your website.
Create original, high-quality images that represent your content accurately. Don’t go for stock images – use real photos (but you can use Canva pin templates to make the process easier!)
Stay updated on Pinterest's content policies and guidelines
Integrating Pinterest into Your Cannabis Content Strategy
The most effective approach combines Pinterest with your broader content marketing strategy to amplify the reach of SEO-minded blog posts.
By treating Pinterest as both a content distribution channel and an SEO support tool, cannabis companies can significantly amplify their content marketing efforts while building sustainable (organic) traffic growth.
Pinterest offers cannabis companies a unique opportunity to reach engaged audiences actively seeking information about cannabis topics. When strategically integrated with your blog and SEO strategy, Pinterest becomes a powerful driver of targeted traffic, improved search performance, and long-term content visibility.
If your cannabis, hemp, or CBD company is looking to maximize your marketing and advertising budget, Pinterest should be right up there with SEO and AEO. If you’re curious about putting the power of Pinterest to work for your cannabis or hemp brand, reach out and let’s talk about how this social media platform can enhance and maximize your existing content strategy.
