8 Reasons to Hire a Copywriter

Are you the business owner who does it all? Sales, marketing, design, social, and copy too? This approach may save you money, but it doesn’t save you time or stress. When it comes to writing copy for your business, here are 8 reasons working with a freelancer is beneficial

1. Copywriters specialize in copy that converts

At the end of the day, every action you do (or don’t) take in your business affects your bottom line. If the end goal is to increase sales, it’s essential you’re spending money on tactics that help you. Hiring a copywriting is hiring someone who specializes in marketing and sales copy that turns potential customers into paying ones. 

Copywriters are experts in writing persuasive copy that inspires action. Of course, hiring a copywriter is an investment, but it’s one that pays for itself many times over.

2. Your money goes father with freelancers

When you hire an agency, you’re not just paying for the work, you’re also paying for all over their overhead. This can significantly raise the cost per hour or total contract amount. Freelancers typically don’t manage a team or rent an office space, so the overhead cost is lower.

Additionally, many agencies outsource their copy projects to freelancers and mark up the project quote without adding anything additional.

For large projects that involve more than copywriting, it makes sense to pay a team to manage all the elements. But for projects that are mainly copy, hire a freelancer and save the money you would have spent on an agency ot invest elsewhere in your business. 

3. Copywriters have a network of service providers

I’m a copywriter, not a jack of all trades. But I know my clients have more needs than just copy, and I make it a point to connect with web designers, OBMs, launch specialists, and other service provides who may be able to help my clients.

Any good service provider should be able to refer you to other professionals who do what they don’t, and copywriting is no exception.

4. Get specialized

Copywriters come in all sizes and specialties. Whether you’re looking for someone who specializes in a specific type of copy (like websites, video scripts, emails, or ads), a copywriter who specializes in a niche (like launching products, print or digital media) or one who specializes in an industry (like entrepreneurs, cannabis, or real estate), you’ll be able to find a copywriter with the right experience.

Hiring a specialist means you get quality copy from someone who understands your business, your industry, and how to achieve your goals.

5. Writing your own copy is inefficient

You’re running a business; do you really have time to write your own copy?

Outsourcing your copy projects to a freelancer will free up your time, bandwidth, and mental space for more important tasks. It also takes your copy from being one more item on a long to-do list, to top priority.

I hear this time and time again, particularly from my website copy clients. Writing their website is a chore, and something they dread doing. It gets pushed off week after week because they don’t have the capacity to dive in with everything else they’re juggling.

6. You’re too close to your business

Your business is your baby – I get that. But when we spend day after day entrenched in the inner workings of a business or task, it can be nearly impossible to take a step back and view it objectively, like a client would. This is especially true for industries that have specific jargon or abbreviations. What sounds like an everyday conversation to you sounds like gibberish to the customer.

A freelance copywriter is someone who brings a fresh, objective perspective to your business. They can get into the customer’s mindset and identify the key benefits that will turn “maybe” into “yes”.

7. Strategy + knowledge = results

A good copywriter understands that copy is just one part of the overarching marketing strategy your sales depend on. They also have an understanding of the tactics of persuasive writing, sales, and grammar to create an end piece that sells so flawlessly the consumer barely notices they’re being sold to.

Many copywriters have a background in journalism, marketing, or PR. These industries are fast-paced and rely heavily on people’s ability to understand the end goal and convince the audience to get there.

8. Repurpose the copy

Don’t reinvent the wheel! Content may be king for online businesses, but that doesn’t mean you need to create everything from scratch. A good copywriter can help you repurpose pieces across a multitude of channels. A press release becomes a live video script and then turns into a blog. An infographic turns into an e-book and a downloadable lead magnet.

Distributing your content in different forms across channels keeps your audience engaged with your brand, and increases the efficiency of your marketing budget.

Hiring a copywriter is an investment, not an expense! The right copywriter will help you optimize your sales and marketing materials for maximum ROI.