How to Use Facebook Ad Objectives Like A Sales Funnel
There are 11 Facebook ad objectives that fall under three categories; awareness, consideration and conversion. These objectives work in descending order to push an audience through the funnel, with the ultimate goal being the purchase of a product or services.
5 Reasons Small Businesses Need to Run Facebook Ads
But like all things in growing your business, your marketing budget is an investment. Below are five reasons Facebook ads are a great option for small businesses and solopreneurs.